With the brand positioning that everyone can own a fun, flavorful watch for less, owning a watch became not just a thing your parents did. According to, “The Swiss share of the market dropped from over 50 to 15 percent, and competition from Asia slashed the number of watchmaking jobs in Switzerland from 90,000 to fewer than 25,000.”Įnter Swatch in the early ’80s. ![]() While the watch used to be an item as valuable and coveted as a diamond ring or engagement band, inexpensive Asian production significantly cut into the market share for meticulously crafted quality watches. Swatch was founded in 1983 in response to a growing trend for more cheaply made watches. Check out my book, the 100 Best Vintage Shops Online, now for sale on Etsy! Or say hello on Twitter, Facebook, Instagram or subscribing to my newsletter. They’re guaranteed to make you smile and if in need of a social media detox like me, will distract you from checking (and wasting your) time on your digital device.ĭid you grow up wearing vintage Swatches? Do you still own one in your personal collection? Let me know in the comments! I want to hear your stories about #vintagelove. So I dare you, #vintagelovers: Put down the iPhones and pick up a vintage Swatch watch. Glancing at our smart phones for the time is fine enough, but what happens when each time we check the time we fall prey to checking our social media and email accounts, too? I’d rather sport a Swatch to avoid the productivity paralysis that digital communication provides. How many of us don’t have a wall clock or a wrist watch? Chances are, at least half of you reading this post right now fall into a quickly-growing watchless society. So while the Swatch isn’t for dandy gentlemen wearing three-piece suits and wingtip shoes, this vintage watch is for the cool kid looking to incorporate vintage pizzazz into their wardrobe without looking like (or spending like) everyone else on the neighborhood block. If the Swatch watch had a rich stockbroker uncle, Timex would be it. If Timex had a crazy cousin, the Swatch watch would be it. The fad was to wear more than one at once, proving that the Man Repeller’s popularization of the “arm party” may not be so original after all. An advertisement would depict a wearer rocking not just one but multiple Swatch watches on his or her arms. Swatch watches are colorful, charismatic time pieces that became a fad of every trendy girl/guys’ closet in the 1980s and 1990s. ![]() See comparison swatches / view dupes side-by-side.The best kind of time is the Swatch watch kind of time. Too Faced Double Tap (LE, $16.00) is darker (90% similar). LORAC Mauve (PiP, $19.00) is lighter (80% similar). Buxom Spoiled Sexy (P, $12.00) is lighter (90% similar). NARS New York (DC, $25.00) is warmer (85% similar). LORAC Plum (PiP, $19.00) is darker, cooler (85% similar). bareMinerals Flash (LE, ) is lighter, cooler (85% similar). Too Faced Booville (LE, $16.00) is darker (90% similar). Make Up For Ever M546 Dark Purple Taupe (DC, $21.00) is lighter, warmer (85% similar). KVD Beauty Plum (Contour) (PiP, ) is lighter, cooler (85% similar). Tarte Vio-let It Go (LE, ) is more shimmery (90% similar). Jouer Mauve (PiP, ) is lighter, brighter (90% similar). ![]() Persona Chic (PiP, ) is cooler (90% similar). LORAC Cabernet (LE, $19.00) is darker (90% similar). MAC Blackberry (P, $17.00) is darker (85% similar). LORAC Tell No Tales (LE, $19.00) is warmer (95% similar). Too Faced Blackberry (LE, $16.00) is darker (95% similar). Zoeva Exquisite (PiP, ) is cooler (95% similar). ![]() On me, the color wore for six hours before fading. The texture was thin, lightly dusty, and prone to sheering out. It had semi-sheer to semi-opaque color payoff that was somewhat buildable. Makeup Geek Vintage Eyeshadow ($6.00 for 0.064 oz.) is described as a "medium brown with mauve undertones and a matte finish." It's a muted, medium-dark reddish plum with warm undertones and a matte finish. Contains: Affiliate Links, Sample Provided
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